..... Corporate Information
Marketing
Brand loyalty, creative advertising, results
 

Strong brands are the insulation in tough times and the spark plug in good times. The Peoples Drug Mart brand has been promoted for over twenty -fives years and maintains strong brand leadership in our consumer's minds and hearts. Twenty-five years of history means twenty-five years of experience and successful programs - on your side.

Peoples Drug Mart offers promotional programs that promote your store, your products, and your staff to the consumer on a frequent interval in both print and radio formats. We market front store promotional items, but also provide membership with the opportunity to showcase their profession with monthly People First Health Magazines. People First health Magazines are available at no charge to members to allow for mass distribution to their local markets. Each People first Health Magazine feature professional health articles written by people like Dr. Art Hister & Peoples Pharmacist Ian Lloyd, which emphasize the dispensary and health education. And of course there is a complete signage package that comes with each sales event - all at no cost to you - as a privilege of membership.

Belonging to the Peoples group brings additional benefits, such as preferred vendor supply agreements, low cost flyer distribution agreements, low cost Prescription label agreements, , continuing education meetings and buying shows, as well as contract pricing arrangements that allow you to present a value image to your patients & customers.

Members can also join the Retail Committee which is made up of owners and staff, who ensure the programs remain responsive to the membership's needs. The Retail Committee was instrumental in helping us develop the Peoples Drug Mart website and the People First Loyalty Card program. Another membership involved committee is the Professional Services Committee which brought forth innovative ideas such as a complete video lending library, and online prescription refill ordering.